For spa, beauty, and wellness pros
The spa
operating system.
Bookings, payments, marketing, memberships, and a website for your spa — in one beautiful dashboard. Built for brows, lashes, facials, body, hair, and PMU.
No credit card. Full access for 14 days.
The problem
One tool for booking. Another for email. A spreadsheet for memberships. A notebook for retail. Your clients can tell you’re tired.
Avena Flow replaces the stack. Everything lives in one calm dashboard, so you can focus on the work, not on switching tabs.
What’s inside
Everything your spa needs.
Nothing it doesn’t.
Online booking
A public booking page that takes deposits and collects intake forms automatically. Drag-drop calendar, OTP-verified clients, no double-bookings.
POS + payments
Take cards in-spa or online. Cards on file, no-show fees, gift cards, receipts — all linked back to the appointment.
Email & SMS
Welcome, follow-up, birthday, and re-engagement campaigns on autopilot. Full open + click tracking. One calm place — not five tools.
Marketing
Track every lead from Instagram, Google, walk-in, or referral. Real cost-per-lead and ROI in dollars — not engagement vanity.
Memberships & packages
Recurring revenue without the spreadsheet. Sell monthly memberships and pre-paid packages. Track sessions used.
Your spa’s website
Publish a beautiful one-page site at avenaflow.com/yourspa. Pulls your services, hours, and contact info automatically.
Inventory
Sell retail products and track stock. Low-stock alerts on the home screen. No more guessing what you have.
AI assistant
Ask "who hasn’t been in 90 days?" Get answers in plain English. Drafts emails and posts in your voice.
How it feels
Open the app. See what needs you today.
Then close it and go live your day.
The home screen shows only what’s actionable: today’s schedule, leads to follow up, payments to collect, memberships expiring soon, low stock. No vanity metrics. When everything is handled, the page tells you so.
How it works
Set up in under 10 minutes.
Sign up free
Email + password. No card. You’re in your dashboard in 60 seconds.
Add your services
Quick wizard imports your services, hours, and pricing. Hooked up to a public booking page right away.
Share your booking link
Drop the link in your Instagram bio. Bookings start coming in. Reminders, intake forms, and follow-ups happen automatically.
Pricing
Simple plans, built to grow with you.
14-day Pro trial on every plan. No credit card to start.
Free
Try Avena Flow with no card.
- Online booking + branded booking page
- 1 staff member
- 50 appointments / month
- 50 contacts
- 250 emails / month (confirmations, reminders, cancellations)
- “Powered by Avena Flow” on booking page
- No SMS — upgrade to Starter to send texts
Starter
For solo owners just getting set up.
- Online booking + branded booking page
- POS + Stripe payments
- Calendar + drag-drop scheduling
- Basic email marketing
- Product inventory with photos & low-stock alerts
Pro
Most popularFor growing spas with active marketing.
- Everything in Starter
- AI marketing & email automations
- Memberships + packages
- Advanced reports + review automations
- Online product shop on booking page
- AI assistant
- Your spa’s public website (avenaflow.com/yourspa)
- 250 SMS / month included
Want Instagram DM auto-reply? Add the bot for $59/mo on top of any plan.
· Custom domain (yourspa.com) available on request.
Frequently asked
Questions, answered.
Do I need a credit card to start?+
No. The 14-day trial is fully free with no card required. We’ll only ask for payment info if you choose to continue.
What happens after my trial ends?+
Your data stays safe. The app switches to read-only — you can still view everything, but new bookings, sends, and edits pause until you pick a plan.
Can I import data from my current tool?+
Yes. CSV import for contacts, services, and past appointments. We can also help with a one-time migration during your trial.
Is my data secure?+
Yes. Hosted on Supabase + Vercel with row-level security. Your tenant data is fully isolated from every other spa on the platform.
Can clients book without creating an account?+
Yes. The public booking page only asks for what’s needed. We send a one-time email code to verify, then they’re in.
Who is Avena Flow built for?+
Solo and small-team spas in beauty and wellness — brows, lashes, facials, body, hair, PMU, medspa. Generally 1-10 staff. If you book client appointments and want to stop juggling tools, we’re for you.
Ready to run your spa with one calm app?
14 days free. No credit card. Set up in 10 minutes.
Start your free trial